Beth Osborne, MBA
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My Portfolio

All work represented was written, conceived and executed by me and/or a team that worked for me. Content samples include e-books, white papers, pillar pages, articles, case studies, press releases, print, email marketing, editorials, and product marketing.​


Advertising and Marketing

  • Aspire (Micro-site)
    • ​Developed and launched strategy
    • All content is by me
    • Two-time award winner: Killer Content Awards
  • Does Your Digital Sales Strategy Make the Grade? (Interactive Grader)
  • ​Multi-Location Marketing (Blog)
  • What Is Watch Time? (Blog)
  • Social Media Storytelling (Blog)
  • Create the Ideal Digital Ad Mix (Interactive Tool)
  • Radio Revenue Outlook (Pillar Page)
  • 5 Easy Ways to Grow Digital Advertising Revenue (E-Book)
  • Evolution: From Dinosaurs to Birds (Pillar Page)
  • ​Digital Sales Compensation (Pillar Page)
  • How To Build The Perfect B2B Email Marketing Campaign (Blog)​
  • From Hook To Hype: How To Go Viral On TikTok (Blog)
  • Mobile Advertising Terminology: A Complete Guide (Blog)
  • Offerwall Optimization: Best Practices (Blog)
  • 6 Steps for a Successful App Install Ad Campaign (Blog)
  • How to Integrate Content Marketing and Paid Advertising (Blog)
  • Marketron (Corporate Website)
  • Marketron Blog (Blog)
  • Turning Resolutions into Routines: Gym Member Retention Techniques (Pillar Page)
  • Holiday Shopping Guide Mobile App Marketing (E-Book)
  • Why Launch a Burst Campaign? (E-Book)
  • A Beginners Guide to Mobile Game App Advertising (E-Book)
  • You’re Selling Digital Advertising — Now What? (E-Book)
  • Brand Safety and Combating Digital Advertising Fraud (White Paper)
  • How NextGen TV Is Powering the Future of Local TV Advertising (White Paper)
  • Cleanfox (Case Study)
  • Culp Dental (Case Study)

Cybersecurity

  • ​The Most Important Cybersecurity Trends in 2026 So Far (Blog)
  • 2026 Data Breaches: Cybersecurity Incidents Explained (Pillar Page)
  • Data Security Technologies: Encryption and Classification Gaps in Mature Platforms and Modernizing Your Tech Stack (Blog)
  • Types of Data Protection Explained: Encryption, Masking, Redaction, Deletion, and Moving (Pillar Page)
  • Why Your Medical Device Go-to-Market Strategy Should Include Cybersecurity (Blog)
  • Medical Device Cybersecurity Interoperability Considerations (Blog)
  • Are Device Manufacturers Ready For The New FDA Cybersecurity Guidance? (Blog)
  • ​Infosec (Blogs)
  • Cybersecurity Best Practices for Car Dealerships Post-CDK Global Attacks​ (Blog)
  • Legacy Medical Device Cybersecurity: Challenges And Solutions (Blog)

IT/Tech/DevOps

  • San Jose Earthquakes Leverage Intermedia to Stay Connected With Fans and Boost Productivity (Blog)
  • Secure Data Erasure: Achieve Peace of Mind with ACT Logistics Data Sanitisation (Landing Page)
  • Extending Your Internal IT Team’s Capabilities (Landing Page)
  • Topcoder Quality-as-a-Service Part 1: Automated Testing (Blog)
  • Talent as a Service (TaaS): A Brilliant Solution to the Talent Gap (Blog)
  • Employee Engagement in Contact Centers (Blog)
  • Building Cloud Communications Infrastructure (Blog)
  • UCaaS and CCaaS: Working Together (Blog)
  • Why a High-Performing DevOps/SRE Team is Critical to Business Success (Blog)
  • How to Enhance CI/CD Security with DevSecOps (Blog)
  • Last-Mile Drone Delivery Takes Flight in 2022 (Blog)
  • Observation Decks Deliver More than Just Views (Blog)
  • Self-Driving Innovator Ghost Partners with Harrison Clarke to Hire Exceptional SRE Talent (Case Study)

HR/Recruitment/Employee Engagement

  • ​A Better Way to Background Check​ (E-Book)
  • 6 Tips for Choosing the Best Designer (E-Book)
  • 7 Massive Fails (E-Book)
  • 6 Secrets Revealed (E-Book)
  • An Exploration of Background Checks (E-Book)
  • Creating a Partnership (E-Book)
  • How to Create Autonomy in the Workplace (Blog)
  • How to Create a Hiring Plan (Blog)
  • Your Guide To Finding Your Best-Fit Job (Pillar Page)
  • Why Saying ‘Well Done’ Might Be the Most Powerful Productivity Tool (Blog)
  • The Recognition Gap (Blog)
  • Building 21st Century Learning Systems (Guide)
  • Your Guide To Finding Your Best-Fit Job (Guide)
  • The Illusion of the FBI Database (E-Book)
  • What’s The Holdup? (E-Book)
  • The Legislator’s Guide to Background Screening (E-Book)
  • Protect What Matters (Print Ad)
  • RapidCourt (Print Ad)
  • SecureVolunteer (Collateral)
  • A Better Way to Background Check (Collateral)
  • Hiring By Design (E-Book)
  • School Personnel Arrests Study​ (Email)
  • Great Data (Email)
  • New Product - Guardian (Email)
  • Fingerprinting (Email)
  • Webinar Invite (Email)
  • Volunteer Grader (Email)
  • Newsletter (Email)

B2C

  • Our Artisans​ (Landing Page)
  • GoRacing (Print Ad)

Manufacturing

  • US-China Trade War Update​ (Blog)
  • PCI Group (Blogs)
  • Contemporary Design (E-Book)
  • Modern Craftsman (E-Book)
  • Farmhouse (E-Book)
  • Old World Entry Doors (E-Book)
  • Four Styles (E-Book)
  • Solar Decathlon (Case Study)
  • JELD-WEN AuraLast (White Paper)
  • Love Windows (E-Book)
  • DesignGlide (Brochure)
  • Wood Windows (Brochure)
  • HomeDepot (Sell Sheet)

Automotive

  • Are EV Car Sales Actually Slowing Down? (Blog)
  • 7 Strategies to Increase Dealer Profitability (Blog)
  • Measuring Dealership Success (blog)
  • How Soft Credit Pulls Are Saving F&I From Pre-Approval Chaos (Blog)
  • How Dealerships Can Win Over the Next Generation of Car Buyers (Blog)
  • Not All Dealer Payment Platforms Are the Same (Blog)
  • Spring Cleaning: The Perfect Time to Refresh Your Dealer Payment Processing Platform (Blog)
  • Reporting Automotive Map Pack Spam: A True Story (LinkedIn Article)
AI/Automation

​
  • Yes, AI Is Flashy, but its True Value is Practicality (Blog)
  • AI and Automation Are Coming to Retail. How Are Stores Adjusting?​ (Blog)
  • AI and the Customer Experience: Today and Beyond​ (Blog)
  • Chatbots vs Conversational AI: What’s The Difference?​ (Blog)
  • Warehouse Robotics Drive Key Benefits for Operational Efficiency​ (Blog)
  • Embracing MLSecOps: Where AI Meets Cybersecurity (Pillar Page)
  • Bringing the Edge to Retail: How AI-Powered Computing Redefines Brick & Mortar​ (Blog)
  • Streamlining Trading Operations: From Manual Processes to Automation With AI (Blog)
  • How to Scale Your Automation Program (Blog)
  • 6 Real-World Use Cases for Automated Inventory Management (Blog)
  • Process Mining: Expectation vs. Reality (Blog)
  • Latize Ulysses (Landing Page)
  • Is There a Correlation Between Making the Right Decisions and Big Data? (Blog)
  • Leveraging Generative AI for Enterprise Automation (Pillar Page)
  • Human-Centered AI for Customer Service (E-Book)
  • How Automation Plays a Key Role in Meaningful Work (E-Book)
  • Leveraging Intelligent Automation to Increase Operational Efficiency (E-Book)

SaaS and Data

  • ​​Which Radio Traffic System Is Right for You? (Pillar Page)
  • How to Calculate the Optimal Rental Rate for Your Property​ (Blog)
  • Real Estate Lead Generation Proven Strategies: A Guide for New Agents (Blog)
  • Open House Ideas for the Modern Real Estate Agent (Blog)
  • 11 Ways to Reduce Customer Churn in SaaS​ (Blog)
  • Bridging the gap between AirTable and Excel​ (Blog)
  • Data Governance & Management: An Introduction (E-Book)
  • The Modern Traffic Department (E-Book)
  • Is Your Radio Traffic System Supporting Your Operations or Spinning You into Chaos? (E-Book)
  • The Science of CRM Searching (Presentation)

Field Services​​

  • Marketing 101 for Pest Control Companies (Blog)
  • The Best Apps for Pest Control Businesses (Blog)
  • Increasing Curb Appeal: Charlotte Homes Gets Dramatic Makeover (Blog)
  • Mastic Vinyl Siding And New Windows Add Beauty And Function To This Huntersville Home (Blog)
  • How to Reduce Late Payments for Contractors (Blog)
  • How to Generate More Pest Control Leads (Blog)
  • The Roofer’s Quick Guide to Types of Metal Roofing (Blog)

Legal Tech

  • Venio Systems: What Does In-House eDiscovery Success Look Like? (Blog)
  • 4 Ways for Corporations to Control Costs During eDiscovery (Blog)
  • Paralegal Burnout Rate and How to Avoid Paralegal Burnout (Blog)
  • 7 Law Firm Productivity and Efficiency Tips (Blog)
  • How to Hire the Right Process Server, Evaluate Them, and Enable Them for Success (Blog)
  • The Ultimate Guide to eDiscovery Platforms (E-Book)​

Healthcare/Pharma

  • Loneliness, health disparities, and vulnerable populations (Blog)
  • Medical Devices Secure by Design (Article)
  • Pursuing the Triple Aim initiative: Must know fundamentals (Blog)
  • Why Data Accessibility in Healthcare Leads to Better Clinical Outcomes (Blog)
  • How to Add Charges to New and Established Patients using the DocCharge Mobile Application (Blog)
  • Time is Money: Mobile Charge Capture for Physicians (Blog)
  • Conifer Health (Website)
  • Sanctions Screening Service is a Win-Win for Life Sciences Organizations (Blog)
  • Data Privacy in the Modern World (Blog)
  • 5 Key Benefits of Data (Blog)
  • Vivo Care (Website)
  • What is a HIPPA Camera? (E-Book)
  • HIPPA Myths (E-Book)
  • ​Navigating MIPS (E-Book)
  • ROI of Mobile Charge Capture (E-Book)
  • Pharmacy Data Conversions (E-Book)
  • FQHCs and Remote Patient Monitoring (E-Book)
  • Hospital Pharmacy (E-Book)

FinTech

  • Trade Order Management Software (Pillar Page)
  • Benefits of Cloud-Based Trade Order Management Systems (Blog)
  • Overcoming Legacy Systems (Blog)
  • The difference between Open Banking, Open Finance and Open Data (Blog)
  • VRPs: the key to open banking payments (Blog)

Payment Tech and Processing

  • 8 Ways Payment Analytics Can Benefit Small Business Owners  (Blog)
  • Modernizing the Payment Ecosystem for Media Companies (White Paper)
  • Emerging Trends and Challenges In The High-Risk Space (Blog)
  • How to Use Merchant Cost Consulting to Increase Your Cash Flow (Blog)
  • Holiday Payment Trends: What to Expect and How to Capitalize (Blog)
  • What You Need to Know about Choosing a Payment Provider in 2022 (Blog)
  • 5 Ways to Increase Electronic Payments by Advertisers in 2025 (Blog)
  • Debunking Myths About Electronic Payments: What Radio Stations Should Know (Blog)
  • Forever Media (Case Study)
  • Optimizing Payment Workflows Delivers Efficiency and Visibility (Blog)
  • Electronic Payment Adoption (Landing Page)

Energy and Sustainability

  • ​Top Eco-Friendly Home Upgrades to Save Energy and Money (Blog)
  • SMART Attractions and Sustainability: A Brilliant Pair (Blog)
  • Clean Energy Explained: What Is and What Makes It Important (Blog)
  • The Role of Automation in the Future of Energy for Oil & Gas (Blog)

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