Beth Osborne Porfolio - Beth Osborne, MBA

Beth Osborne, MBA

Advertising and Marketing

Aspire (Micro-site)
- Developed and launched strategy
- All content is by me
- Two-time award winner: Killer Content Awards
Does Your Digital Sales Strategy Make the Grade? (Interactive Grader)
Multi-Location Marketing (Blog)
What Is Watch Time? (Blog)
Social Media Storytelling (Blog)
Create the Ideal Digital Ad Mix (Interactive Tool)
Radio Revenue Outlook (Pillar Page)
5 Easy Ways to Grow Digital Advertising Revenue (E-Book)
Evolution: From Dinosaurs to Birds (Pillar Page)
Digital Sales Compensation (Pillar Page)
How To Build The Perfect B2B Email Marketing Campaign (Blog)
From Hook To Hype: How To Go Viral On TikTok (Blog)
Mobile Advertising Terminology: A Complete Guide (Blog)
Offerwall Optimization: Best Practices (Blog)
6 Steps for a Successful App Install Ad Campaign (Blog)
How to Integrate Content Marketing and Paid Advertising (Blog)
Marketron (Corporate Website)
Marketron Blog (Blog)
Turning Resolutions into Routines: Gym Member Retention Techniques (Pillar Page)
Holiday Shopping Guide Mobile App Marketing (E-Book)
Why Launch a Burst Campaign? (E-Book)
A Beginners Guide to Mobile Game App Advertising (E-Book)
You’re Selling Digital Advertising — Now What? (E-Book)
Brand Safety and Combating Digital Advertising Fraud (White Paper)
How NextGen TV Is Powering the Future of Local TV Advertising (White Paper)
Cleanfox (Case Study)
Culp Dental (Case Study)

Cybersecurity

The Most Important Cybersecurity Trends in 2026 So Far (Blog)
2026 Data Breaches: Cybersecurity Incidents Explained (Pillar Page)
Data Security Technologies: Encryption and Classification Gaps in Mature Platforms and Modernizing Your Tech Stack (Blog)
Types of Data Protection Explained: Encryption, Masking, Redaction, Deletion, and Moving (Pillar Page)
Why Your Medical Device Go-to-Market Strategy Should Include Cybersecurity (Blog)
Medical Device Cybersecurity Interoperability Considerations (Blog)
Are Device Manufacturers Ready For The New FDA Cybersecurity Guidance? (Blog)
Infosec (Blogs)
Cybersecurity Best Practices for Car Dealerships Post-CDK Global Attacks (Blog)
Legacy Medical Device Cybersecurity: Challenges And Solutions (Blog)

IT/Tech/DevOps

San Jose Earthquakes Leverage Intermedia to Stay Connected With Fans and Boost Productivity (Blog)
Secure Data Erasure: Achieve Peace of Mind with ACT Logistics Data Sanitisation (Landing Page)
Extending Your Internal IT Team’s Capabilities (Landing Page)
Topcoder Quality-as-a-Service Part 1: Automated Testing (Blog)
Talent as a Service (TaaS): A Brilliant Solution to the Talent Gap (Blog)
Employee Engagement in Contact Centers (Blog)
Building Cloud Communications Infrastructure (Blog)
UCaaS and CCaaS: Working Together (Blog)
Why a High-Performing DevOps/SRE Team is Critical to Business Success (Blog)
How to Enhance CI/CD Security with DevSecOps (Blog)
Last-Mile Drone Delivery Takes Flight in 2022 (Blog)
Observation Decks Deliver More than Just Views (Blog)
Self-Driving Innovator Ghost Partners with Harrison Clarke to Hire Exceptional SRE Talent (Case Study)

HR/Recruitment/Employee Engagement

A Better Way to Background Check (E-Book)
6 Tips for Choosing the Best Designer (E-Book)
7 Massive Fails (E-Book)
6 Secrets Revealed (E-Book)
An Exploration of Background Checks (E-Book)
Creating a Partnership (E-Book)
How to Create Autonomy in the Workplace (Blog)
How to Create a Hiring Plan (Blog)
Your Guide To Finding Your Best-Fit Job (Pillar Page)
Why Saying ‘Well Done’ Might Be the Most Powerful Productivity Tool (Blog)
The Recognition Gap (Blog)
Building 21st Century Learning Systems (Guide)
Your Guide To Finding Your Best-Fit Job (Guide)
The Illusion of the FBI Database (E-Book)
What’s The Holdup? (E-Book)
The Legislator’s Guide to Background Screening (E-Book)
Protect What Matters (Print Ad)
RapidCourt (Print Ad)
SecureVolunteer (Collateral)
A Better Way to Background Check (Collateral)
Hiring By Design (E-Book)
School Personnel Arrests Study (Email)
Great Data (Email)
New Product - Guardian (Email)
Fingerprinting (Email)
Webinar Invite (Email)
Volunteer Grader (Email)
Newsletter (Email)

B2C

Our Artisans (Landing Page)
GoRacing (Print Ad)

Manufacturing

Automotive

Are EV Car Sales Actually Slowing Down? (Blog)
7 Strategies to Increase Dealer Profitability (Blog)
Measuring Dealership Success (blog)
How Soft Credit Pulls Are Saving F&I From Pre-Approval Chaos (Blog)
How Dealerships Can Win Over the Next Generation of Car Buyers (Blog)
Not All Dealer Payment Platforms Are the Same (Blog)
Spring Cleaning: The Perfect Time to Refresh Your Dealer Payment Processing Platform (Blog)
Reporting Automotive Map Pack Spam: A True Story (LinkedIn Article)

AI/Automation

Yes, AI Is Flashy, but its True Value is Practicality (Blog)
AI and Automation Are Coming to Retail. How Are Stores Adjusting? (Blog)
AI and the Customer Experience: Today and Beyond (Blog)
Chatbots vs Conversational AI: What’s The Difference? (Blog)
Warehouse Robotics Drive Key Benefits for Operational Efficiency (Blog)
Embracing MLSecOps: Where AI Meets Cybersecurity (Pillar Page)
Bringing the Edge to Retail: How AI-Powered Computing Redefines Brick & Mortar (Blog)
Streamlining Trading Operations: From Manual Processes to Automation With AI (Blog)
How to Scale Your Automation Program (Blog)
6 Real-World Use Cases for Automated Inventory Management (Blog)
Process Mining: Expectation vs. Reality (Blog)
Latize Ulysses (Landing Page)
Is There a Correlation Between Making the Right Decisions and Big Data? (Blog)
Leveraging Generative AI for Enterprise Automation (Pillar Page)
Human-Centered AI for Customer Service (E-Book)
How Automation Plays a Key Role in Meaningful Work (E-Book)
Leveraging Intelligent Automation to Increase Operational Efficiency (E-Book)

SaaS and Data

Which Radio Traffic System Is Right for You? (Pillar Page)
How to Calculate the Optimal Rental Rate for Your Property (Blog)
Real Estate Lead Generation Proven Strategies: A Guide for New Agents (Blog)
Open House Ideas for the Modern Real Estate Agent (Blog)
11 Ways to Reduce Customer Churn in SaaS (Blog)
Bridging the gap between AirTable and Excel (Blog)
Data Governance & Management: An Introduction (E-Book)
The Modern Traffic Department (E-Book)
Is Your Radio Traffic System Supporting Your Operations or Spinning You into Chaos? (E-Book)
The Science of CRM Searching (Presentation)

Field Services

Marketing 101 for Pest Control Companies (Blog)
The Best Apps for Pest Control Businesses (Blog)
Increasing Curb Appeal: Charlotte Homes Gets Dramatic Makeover (Blog)
Mastic Vinyl Siding And New Windows Add Beauty And Function To This Huntersville Home (Blog)
How to Reduce Late Payments for Contractors (Blog)
How to Generate More Pest Control Leads (Blog)
The Roofer’s Quick Guide to Types of Metal Roofing (Blog)

Legal Tech

Venio Systems: What Does In-House eDiscovery Success Look Like? (Blog)
4 Ways for Corporations to Control Costs During eDiscovery (Blog)
Paralegal Burnout Rate and How to Avoid Paralegal Burnout (Blog)
7 Law Firm Productivity and Efficiency Tips (Blog)
How to Hire the Right Process Server, Evaluate Them, and Enable Them for Success (Blog)
The Ultimate Guide to eDiscovery Platforms (E-Book)

Healthcare/Pharma

Loneliness, health disparities, and vulnerable populations (Blog)
Medical Devices Secure by Design (Article)
Pursuing the Triple Aim initiative: Must know fundamentals (Blog)
Why Data Accessibility in Healthcare Leads to Better Clinical Outcomes (Blog)
How to Add Charges to New and Established Patients using the DocCharge Mobile Application (Blog)
Time is Money: Mobile Charge Capture for Physicians (Blog)
Conifer Health (Website)
Sanctions Screening Service is a Win-Win for Life Sciences Organizations (Blog)
Data Privacy in the Modern World (Blog)
5 Key Benefits of Data (Blog)
Vivo Care (Website)
What is a HIPPA Camera? (E-Book)
HIPPA Myths (E-Book)
Navigating MIPS (E-Book)
ROI of Mobile Charge Capture (E-Book)
Pharmacy Data Conversions (E-Book)
FQHCs and Remote Patient Monitoring (E-Book)
Hospital Pharmacy (E-Book)

FinTech

Trade Order Management Software (Pillar Page)
Benefits of Cloud-Based Trade Order Management Systems (Blog)
Overcoming Legacy Systems (Blog)
The difference between Open Banking, Open Finance and Open Data (Blog)
VRPs: the key to open banking payments (Blog)

Payment Tech and Processing

8 Ways Payment Analytics Can Benefit Small Business Owners (Blog)
Modernizing the Payment Ecosystem for Media Companies (White Paper)
Emerging Trends and Challenges In The High-Risk Space (Blog)
How to Use Merchant Cost Consulting to Increase Your Cash Flow (Blog)
Holiday Payment Trends: What to Expect and How to Capitalize (Blog)
What You Need to Know about Choosing a Payment Provider in 2022 (Blog)
5 Ways to Increase Electronic Payments by Advertisers in 2025 (Blog)
Debunking Myths About Electronic Payments: What Radio Stations Should Know (Blog)
Forever Media (Case Study)
Optimizing Payment Workflows Delivers Efficiency and Visibility (Blog)
Electronic Payment Adoption (Landing Page)

Energy and Sustainability