Beth Osborne, MBA - Content Marketing Expert
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My Portfolio
All work represented was written, conceived and executed by me and/or a team that worked for me.

E-books - informational and interesting format to build awareness and generate conversions. Here are some examples:
Sample 1 - A Better Way to Background Check
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Sample 2 - 6 Tips for Choosing the Best Designer
​Sample 3 - 7 Massive Fails
​Sample 4 - 6 Secrets Revealed
​Sample 5 - Data Governance
​Sample 6 - Explore
Sample 7 - Partnerships
Sample 8 - Contemporary Design
Sample 9 - Modern Craftsman​
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Sample 10 - Farmhouse
Sample 11 - Old World
Sample 12 - Four Styles
Sample 13 - Solar Decathlon Case Study
Sample 14 - Financial Rules for Marriage
​Sample 15 - HIPAA Camera
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Sample 16 - HIPAA Myths
Sample 17 - CRM Searching
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Sample 18 - InfoWerks Brand Story
​Sample 19 - PDGM 
Sample 20 - Hospital Pharmacy
Sample 21 - Holiday Shopping Guide Mobile App Marketing
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Sample 22 - Burst Campaigns
Sample 23 - Mobile Gaming 
Sample 24 - eDiscovery
Sample 25 - Brand Book
Sample 26 - Conversational AI
Sample 27 - Automation and Meaningful Work
Sample 28 - Automation and Operational Efficiency

​Whitepapers - informational and educational, focusing more on facts rather than marketing. Subject matter expertise is required to write these. Here are some examples:
Sample 1 - FBI Database
Sample 2 - Turnaround Time
Sample 3 - IPOs
​Sample 4 - Legislator's Guide
​Sample 5 - Blogging for Chambers
​Sample 6 - JELD-WEN AuraLast
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Sample 7 - Artificial vs. Augmented Intelligence
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Sample 8 - MIPS 2020
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Sample 9 - ROI of Mobile Charge Capture
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Sample 10 - Pharmacy Data Conversions
Sample 11 - Ad Fraud
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Sample 12 - NextGen TV
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​Articles and Blogging - Includes articles, blogs I write and guest posts
Aspire
Marketron Blog

Ashling Partners - Automation
RallyBright - Employee Autonomy 
Platinum Edge Scrum
AdAction Blog
​Hardware Acceleration - Bigstream
Digital Transformation - Icreon
Infosec Cybersecurity Blogs
KOAD Pitch Decks
​Customer Onboarding
​Belk Builders
​Tasty Ribbon

IoT and retail - Marketscale​
US-China Trade War - CMD
DocCharge
CB4 - AI and the Customer Experience
​Topcoder
​Country Doctor vs. City Doctor - Carevoyance (Healthcare IT)

Doug Brown Design Blog
Electrosonic - AV/Immersive Experiences
​Forethought (AI customer service)
Marketscale – Retail Technology
Marketscale – Last-Mile and Drones
Digital Signage: Viva Las Vegas
Digital Signage: Increasing Your Client Base
Background Checks and Why They Matter (SEEN Magazine)
The Hidden Danger of Social Media: Fake News (edCircuit)
Digital Signage: Measuring ROI
Digital Marketing Resolutions - Big Drop Media
Content Marketing and Paid Advertising - Skills Lab
Manufacturing Marketing - MarketScale
PlushRugs
PCI Group Blog
Data Privacy QliqSOFT

Electrosonic
Open Data Blend

Web - Samples of landing pages and websites
Marine View Windows & Doors
InfoWerks
​ActivePrime
Healthcare IT - Snap & Fax

​See What You're Missing
​Doug Brown Design
AdAction Resources (landing pages for e-books and infographics)
MedCompli - Compliance Healthcare
Landing Page 1
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​​Print - includes collateral, ads and direct mail
Three Reasons You'll Love Wood Windows
Print Ad - Chase
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Print Ad - Service Intelligence
​Print Ad - AASPA
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Print Ad - NAPBS
​Direct Mail Sample
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Direct Mail Sample 2
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Collateral - Secure Volunteer
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Collateral - Overview
Brochure Sample
DesignGlide Brochure
​Wood Windows
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Home Depot Sell Sheet

Email Campaigns - Email is still the highest ROI channel for marketers, but your emails must add value to an Inbox.
Sample 1 - School Personnel Arrests Study
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Sample 2 - Great Data

​Sample 3 - New Product - Guardian
​Sample 4 - Fingerprinting
​Sample 5 - Webinar invite
​Sample 6 - Tweets for Tees
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Sample 7 - Volunteer Grader
Sample 8 - Newsletter
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  • Home
  • My Work
  • About
  • Contact
  • Order Content from Me